Meet the Team

Austin J. Franklin



Austin J. Franklin is the CEO and Co-founder of Good-Natured Life, LLC. The company was established in 2015 when he was 20 years old and a junior at Hampden - Sydney College. The mission of the company is to spread kindness, friendliness, and patience (KFP) and to uplift minds across the world.

Mr. Franklin received his HBX Core Credential (Pre-MBA) from Harvard Business School. Also, he received a Master of Business Administration (MBA) from Rollins College's Crummer Graduate School of Business.

Mr. Franklin is an internationally certified speaker, consultant, and trainer. Additionally, he is the author of a book entitled, Wake, Rise, and Smile and a workbook entitled, A Literary Guide to Wake, Rise, and Smile. 


Austin Franklin has had the opportunity to inspire educators and over 20,000 youth through his inspirational messages, programs, publications, and Q&A sessions. He has served as a four-time commencement speaker, named the 2018 Dr. Martin Luther King Jr. Speaker for the City of Green Cove Springs and was named as a "Leader Under 40 Changing Lives" as a Community Pearls Award recipient.

Mr. Franklin has also been a guest on Channel 4's Morning Show, 107.9's Radio Show, and NPR's StoryCorps podcast  (which is archived at the Library of Congress in Washington, DC).


Below are a few photos of Mr. Franklin's radio and television appearances, magazine interview, and significant city events as keynote/commencement speaker.


Kind + Friendly + Patient Good-Natured

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