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Meet the Team

Austin J. Franklin



Austin J. Franklin is the CEO and Co-founder of Good-Natured Life, LLC. The company was established in 2015 when he was 20 years old and a junior at Hampden - Sydney College. The mission of the company is to spread kindness, friendliness, and patience (KFP) and to uplift minds across the world.

Franklin received his HBX Core Credential (Pre-MBA) from Harvard Business School. Also, he received a Master of Business Administration (MBA) from Rollins College's Crummer Graduate School of Business.

Austin J. Franklin has had the opportunity to bring the 'information and inspiration' to thousands of people throughout the U.S.A., the island of Curaçao, and Africa. Also, he has been invited to conduct leadership trainings for numerous executives and leadership teams including those in healthcare, education, transportation, hospitality, law, roofing, and government.

Franklin is a keynote speaker and consultant. Additionally, he is the author of the following books- Wake, Rise, and Smile and The DifferenceMaker Leader.


He has served as a three-time commencement speaker before the age of 25, named one of Florida Black Expo's Top 20 Under 40, and was named as a "Leader Under 40 Changing Lives" as a Community Pearls Award recipient. Franklin is a member of Alpha Phi Alpha Fraternity, Leadership Jacksonville - Next Generation, and the World Economic Forum's Global Shapers Community. He currently serves on the Board of Trustees with AMIKids in Clay County, Florida.

​Franklin has been a guest on several radio and television shows. Also, he has appeared in CEOWORLD Magazine, Yahoo Finance, Voyage ATL, and Medium's Authority Magazine. Furthermore, his interview with NPR's StoryCorps podcast is archived at the Library of Congress in Washington, D.C.

To learn more about Austin J. Franklin, visit:

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