top of page




Austin J. Franklin is a renowned keynote speaker, author, and leadership strategist. He is also the CEO and Co-founder of Good-Natured Life. The company was established in 2015 when he was 20 years old and a junior at Hampden-Sydney College. The mission of the company is to spread kindness, friendliness, and patience (KFP) and to uplift minds across the world.

Leadership Topics:

Keynote - "Think Like A DifferenceMaker Leader"

As leaders, we each have the ability to make a meaningful difference. Despite disruptions and uncertainties, we can still flourish. When we make a meaningful difference, lives become inspired, situations positively shift, and desired results are often achieved. 


In this engaging and inspirational keynote, Austin J. Franklin leads a discussion that invites attendees to explore research-based ideas that will position their organizations for a future-ready and thriving workplace.

Get ready to Think Like a DifferenceMaker Leader!

Key Takeaways:


  • Participants will learn strategies to improve employee retention and engagement.


  • Participants will learn how to be solution-oriented in the midst of difficult change and adversity.

  • Participants will learn how to positively impact culture and create an inclusive environment in the workplace.

  • Participants will learn techniques to advance their personal and professional development.

Workshop - "Let Vision Lead The Way"


Research suggests that most people who have a vision fail to accomplish it. As a business leader, Austin J. Franklin understands the importance of leading with vision. Franklin believes that vision is the fundamental starting point when leading yourself and others.


As a way to give leaders the best opportunity of attaining their vision, Austin J. Franklin created a formula called the DifferenceMaker Leader Vision Formula™.

  • Participants will learn a cutting-edge formula that will give direction in achieving their personal and team visions.

  • Participants will learn how to tap into their "hidden credentials".

  • Participants will learn how to lead themselves and their employees with confidence.

​Drawing on his insights from consulting with many leaders, extensive research, and an exceptional educational background, Austin brings a wealth of knowledge and expertise to the stage. He completed Harvard Business School's prestigious pre-MBA program and earned a Master of Business Administration (MBA) from Rollins College's Crummer Graduate School of Business.


His transformative keynote speeches have empowered thousands of leaders across the globe to make a meaningful difference in both their professional and personal lives. At 29, Austin was the keynote speaker for the Billion Dollar Roundtable (BDR) Summit Induction Ceremony. This is a prestigious group that includes many of the biggest Fortune 100 and Fortune 500 companies in the world. Also, he has been invited to conduct leadership trainings for numerous executives and leadership teams including those in healthcare, education, transportation, hospitality, law, construction, and government.

Recognized as a beacon of inspiration and a thought leader in his field, Austin J. Franklin has served as a three-time commencement speaker, named one of Florida Black Expo's Top 20 Under 40, and was named as a "Leader Under 40 Changing Lives" as a Community Pearls Award recipient. Franklin is a member of Alpha Phi Alpha Fraternity, Leadership Jacksonville - Next Generation, and he actively contributes to his community by serving as an Advisory Board Member for the Johnson Family YMCA in Jacksonville, Florida.

With a media presence that spans radio and television, as well as appearances in notable publications such as CEOWORLD Magazine, Yahoo Finance, and Medium's Authority Magazine, Austin's impact and influence continues to resonate on a global scale.

​In booking Austin J. Franklin as a keynote speaker, organizations can expect more than just a presentation; they can anticipate a transformative experience. His keynotes inspire positive cultural shifts, promote strategic thinking, and deliver tangible results, making him a sought-after voice for those aiming to elevate leadership, foster innovation, and drive sustained success.

To learn more about Austin J. Franklin, visit:

“Austin J. Franklin was incredibly inspiring. He touched on so many different elements of how to become a better leader and person. Every word of Austin's speech hit home for me. It was a palpable energy that was in the room and his message transcends time and space."

Carla Preston, Amazon

bottom of page